About Bob Bly
Bob Bly is a full-time freelance copywriter specializing in direct marketing. He earns more than $600,000 a year from his freelance writing.
A self-professed "car miser," Bob was still driving an '84 Chevette when, while still in his 30s, he became a self-made multi-millionaire. In 2000, he bought a 2000 Nissan Maxima, selling for $25,600, for just $19,500 - because he asked the dealer to sell him their "floor model" with 3,500 miles on it - as a new car.
A copywriter for more than a quarter of a century, Bob has written promotions for over 100 clients including Phillips, Agora, KCI, 21st Century, Weiss Research, EBI Medical Systems, Sony, IBM, AT&T, Grumman, Crain Communications, McGraw-Hill, Intuit, and AlliedSignal.
Bob is the author of more than 60 books including The Copywriter's Handbook (Henry Holt) and How to Sell Your House, Coop, or Condo (Consumer Reports Books).
He has published more than 100 articles in such publications as Subscription Marketing, Cosmopolitan, Business Marketing, Writer's Digest, and Amtrak Express.
Bob's writing awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, and the Standard of Excellence award from the Web Marketing Association. He also taught writing at New York University.
Bob has appeared as a guest on dozens of TV and radio shows including The Advertising Show, Bernard Meltzer, CNBC, and CBS Hard Copy. He has been featured in major media ranging from the LA Times and Nation's Business to the New York Post and the National Enquirer.
"In the world of business-to-business marketing, there are very few legends. One of them is Bob Bly, internationally renowned market communications specialist, teacher, and author of 30 books."
-Business Marketing Association/NJ
-Murray Raphel, Raphel Marketing
-Markus Allen, Publisher
"Thanks for all your ideas, your useful newsletter, and your books. You are a creative fountain. It's a pleasure knowing you."
-Donald M. Levin, Levin Public Relations & Marketing, Inc.
"Your books taught me direct marketing long before we met."
-Ken Magill, iMarketing News
"America's top copywriter."
"There is no greater authority on business-to-business direct response copywriting then Bob Bly. What impresses me most about Bob Bly is his knack for making things clear and simple."
-Scott Miller, AdAnalysis.com.
"Bob Bly is among the most accomplished self-employed copywriters in recent years."
"Bob Bly is probably the best business-to-business, high tech. industrial, direct marketing copywriter in the country."
"Perhaps the most famous copywriter of them all."
"[A] freelance writing dynamo...."
"One of the great copywriters in the direct marketing industry...."
-Ruth Stevens, author, The DMA Lead Generation Handbook
"...[a] copywriting giant..."
-Freelance Writer's Report
"Bob Bly is a human machine who has been outputting high-grade direct marketing copy for decades. I've read a few of his numerous books and have learned much from this pro."
-Larry Chase, Web Digest For Marketers
"Boy, was I impressed!"
-Valerie Young, ChangingCourse.com
"Renowned direct marketing practitioner and prolific author Bob Bly [is] nationally recognized for his control-beating copy. [He] knows how to write for results."
-Kansas City Direct Marketing Association
"Bob Bly is in the upper echelon of direct mail and email copywriters and he's an all-around direct marketing guru. In addition to hundreds of successful campaigns for technology clients, Bly has authored or co-authored more then 50 books."
-Bruce Hadley, www.softwareceo.com
"A lifelong practitioner and guru of B2B marketing."
-Boris Krantz, Krantz Associates, Inc.
"You are brilliant."
-Debbie Weil, Publisher, WordBiz Report
"Bly is probably one of the world's most famous and experienced copywriters. He is also a noted authority on the creation of online copy and online trends."
-The Compulsive Reader
"Bob Bly is a world-class copywriter."
"I've known Bob for a long time. His stuff is terrific."
-Johne Forde, Copywriter's Roundtable
"Bob Bly [is] a prolific advertising genius."
-Joe Vitale, "Mr. Fire"
"Bob- Great copy! Thanks."
-Eric Dany, Stock Prospector
"Thanks for your excellent work."
-Maria Schneider, Writer's Digest
"One of the best copywriters in the business."
-Michael Meanwell, author, "The Wealthy Writer"
"Bob Bly is one of the most successful copywriters in the world. I've used his services and purchased a lot of his materials - and always profited from both."
-Bob Serling, President, Idea Quotient www.IdeaQuotient.com
"There's no better copywriter than Robert W. Bly, the man I call the 'King of Copy.'
He can teach you more about the art and science of marketing than anyone I know."
-Richard Dean Starr
"20 years ago, when Bob Bly starting teaching copywriting, the field was deeply shrouded in mystery. Now, thanks to Bob, learning copywriting, though still a tricky proposition, is much easier."
"Bob Bly has been a freelance copywriter and writer for decades now. He is hugely successful, with both his offline and online writing."
"Bob Bly is widely regarded as a direct marketing genius."
-Randy Gilbert, The Inside Success Show